The drive-in BBQ restaurant was a great success:
The restaurant had carhops serving guests and would often see 125 cars crowding the lot on weekends. They quickly saw their annual sales topping $200,000 on a regular basis.
But competitors opened similar restaurants and they were selling more
hamburgers than barbequed ham so the McDonald brothers closed their
place for three months to retool. They reopened as plain old McDonald's,
serving cheap fare (like hamburgers) quickly. This is what an early
version of the menu looked like:
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