How To Advertise An S&M Site On A Limited Budget

Marketing Genius....

Just stick some Smack Me stickers with your URL on the bottom of ketchup bottles at bars. Boom!

Dressing For Pleasure was a Montclair, NJ fetish store and online catalog that was forced out of business in 2009. But before they closed, they—through NYC ad agency JWT—produced an excellent, non-traditional ad stunt.
Why were they forced out of business? They were accused of running sex parties in the boutique's basement fantasy dungeon, charges the owners denied.

 Thanks to Uncjay for the link :)  (via)