via WCVB
Thousands of Scottish soccer fans visiting Boston this week for FIFA World Cup 2026 made an unexpected impact: They drank the Samuel Adams Downtown Boston Taproom out of Boston Lager.
The influx of supporters, known as the Tartan Army, arrived in the city for the series of soccer matches and quickly adopted the taproom as a gathering spot.
From Thursday through Sunday, fans "drank us dry" in consuming four times as much Samuel Adams Boston Lager as the taproom typically sells during a four-day holiday weekend, such as the Fourth of July, Boston Beer Co. said.
The demand was so high that the taproom ran out of Boston Lager over the weekend and required an emergency delivery on Saturday morning.
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In total, the taproom sold more than 3,000 pints of Boston Lager during the four-day stretch. Staff collected 70 empty kegs on Monday, Boston Beer Co. said.
The downtown location offers 20 beers on tap, including several varieties available only at the taproom. However, Boston Beer Co. said most of the Scottish fans chose Sam Adams's flagship brew.
Additional deliveries have been scheduled this week to keep up with demand, Boston Beer Co. said.